Moetan

Posted on Feb 12 in Animationby adminPrint

Moetan (もえたん) is a series of English language study aid published by SansaiBooks in Japan. Targeted at otaku, it attempted to teach English words using examples drawn from computer games and anime.
In the reprint of the first Moetan book and the bath towel sold during Comic Market 69, “MOETAN” stands for ‘Methodology Of English, The Academic Necessity’. The acronym may have been chosen as a play on combining the words moe and -tan, both terms of cuteness used in relation to girl characters in anime, to create a portmanteauic double meaning.
Each chapter consists of a short story, written in pure Japanese, concerning the adventures of “Nao-kun” (a high school student) and “Ink-chan” (a mysterious magical girl who arrives to help him with his studying), followed by a set of word examples.

Unfortunately, many of the English examples in the book are bizarre, unnatural, or downright incorrect. As such, the book has become a popular import for native English otaku or others who are amused by Engrish phenomena.
The book kicks off with an apparent spelling and grammar mistake on the cover (”She is the moeest of lovely English teacher in the world”). The attached wrapper invites customers to “Buy now, falling love with Ink-chan, and GET IN to college!!”